Why Twilio’s $3.2B acquisition of Segment may not be enough
Reltio
OCTOBER 22, 2020
While many customer data platforms have strong activation capabilities, many CDPs have only basic identity resolution capabilities that rely on email addresses and cookies, ( which are being phased out ) and will continue to be marginalized. Every large software player and especially the up-and-coming ones will want to own a data platform.
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