Doing Well By Doing The Right Thing: How The CCPA Is Good For Businesses And Consumers
Reltio
MARCH 17, 2020
Noncompliance could carry a hefty price tag. CCPA compels companies to tell consumers what kind of personal data is being collected about them and if it is being sold to third parties. Brand equity and the bottom line may suffer after data breaches or reports of data misuse. That is the "stick" part of the CCPA.
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