Remove 10
Remove 2015 Remove 2022 Remove Energy and Utilities Remove Government
article thumbnail

Predictions 2024: It’s All About The Data

John Battelle's Searchblog

AI is driven by data, and as a society we’re not particularly good at structuring, governing, or sharing data. Advertising will no longer be a sideshow to its sexier device business; it will be a $10-15 billion juggernaut with 50-90-percent profit margins. Enterprise Data Moves Beyond Marketing.

Marketing 121