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Part 1: OMG! Not another digital transformation article! Is it about understanding the business drivers?

ARMA International

ZB in 2012, and the forecast is a mind-boggling 175 ZB by 2025! The information explosion is shown in Figure 2. This can also include customer’s expectations such as intuitive navigation, faceted search, search experience, multi-language support, web accessibility, customer privacy, tracking cookies, and marketing opt-out.