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Part 1: OMG! Not another digital transformation article! Is it about understanding the business drivers?

ARMA International

ARMA defines data as “Any symbols or characters that represent raw facts or figures and form the basis of information” (ARMA 2016, p 12). Therefore, in this article the terms “information,” “data,” and “content” are synonymous. ZB in 2012, and the forecast is a mind-boggling 175 ZB by 2025! IDC estimated the world created.16