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Part 1: OMG! Not another digital transformation article! Is it about understanding the business drivers?

ARMA International

ZB in 2012, and the forecast is a mind-boggling 175 ZB by 2025! Digital Experience Platforms (DXP). A good digital experience can underpin a good customer experience. DXP is about delivering better digital experiences that engage customers so they can find the products and services they require.