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Predictions 2014: A Difficult Year To See

John Battelle's Searchblog

The subject of this cloud has nothing – directly – to do with digital media, marketing, technology or platform ecosystems – the places where I focus much of my writing. Last year, for example, I wrote my predictions based mainly on what I wished would happen, not what I thought realistically would. Predictions 2011.

Marketing 111
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The History of Computer Viruses & Malware

eSecurity Planet

Ransomware, for example, usually doesn’t self-replicate. The Rise of Ransomware: 2011-2022. Thanks to Vidar, GandCrab provided a potent combination of both stealing and locking down victims’ files and rapidly became the most-used RaaS on the market in 2018 and 2019. This isn’t necessarily true of other types of malware.

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This Is What Happens When Context Is Lost.

John Battelle's Searchblog

The FCC made sure you couldn’t go full George Carlin in your creative execution, for example. Facebook: People Based Marketing FTW. A massive ecosystem of advertisers flocked to Facebook’s new platform, lured by what appeared to be the Holy Grail of their customer acquisition dreams: People Based Marketing!

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This Is What Happens When Context Is Lost.

John Battelle's Searchblog

The FCC made sure you couldn’t go full George Carlin in your creative execution, for example. Facebook: People Based Marketing FTW. A massive ecosystem of advertisers flocked to Facebook’s new platform, lured by what appeared to be the Holy Grail of their customer acquisition dreams: People Based Marketing! And the FEC?—?that’s

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This Is What Happens When Context Is Lost.

John Battelle's Searchblog

The FCC made sure you couldn’t go full George Carlin in your creative execution, for example. Facebook: People Based Marketing FTW. A massive ecosystem of advertisers flocked to Facebook’s new platform, lured by what appeared to be the Holy Grail of their customer acquisition dreams: People Based Marketing! And the FEC?—?that’s