John Battelle's Searchblog

DECEMBER 23, 2020

Netflix opens the door to marketing partnerships. There is no doubt that marketing money positively benefits NetFlix’s bottom line – and the practice absolutely accelerated in 2020, as did everything streaming-related during COVID. Influencer marketing will fall out of favor. ” Yup. I have no f*cking idea.

Marketing 111

Marketing Blockchain IT Manufacturing 111

John Battelle's Searchblog

DECEMBER 31, 2021

2022 will be a chaotic year for crypto – both the decentralized finance and social token/NFT portions of the industry, which will grow massively but be beset by fraud, grift, and regulatory uncertainty, as well as an explosion of new apps based on scaleable blockchains such as Solana and Avalanche. The streaming market takes a pause.

Marketing 64

Marketing Blockchain Manufacturing Libraries 64

John Battelle's Searchblog

JANUARY 1, 2021

.” 2021 will be a year where we search for the root causes of our failures over the past few years, and at the center of that failure is a communication system that mindlessly manufactures disinformation. The markets take a breather, and SPACs get a bloody nose. Predictions 2011. 2011: How I Did. Predictions 2016.

Marketing 144

Marketing Artificial Intelligence Blockchain Communications 144