Who’s On First? (A Modest Proposal To Solve The Problem with First- and Third-Party Marketing)
John Battelle's Searchblog
JULY 26, 2012
In this post, I hope to lay that concept out and offer, by way of example, a way forward. But if you go back to the FTC’s *preliminary* report , issued in December of 2010, you can find this: First-party marketing: Online retailers recommend products and services based upon consumers’ prior purchases on the website.
78 
Let's personalize your content