John Battelle's Searchblog

JANUARY 18, 2011

And say further that when someone clicked on your Adword, they'd show up at a third-party site, and 10 percent of the time, they'd follow instructions to fill out a mortgage application. The same proved true for all manners of lead generation, from cel phone plans to life insurance to automobiles. Or will it ever? Allow me to explain.

IT 78

IT Insurance 78

ARMA International

SEPTEMBER 27, 2021

In fact, “the Independent Panel for Pandemic Preparedness and Response, pointedly noted that since the H1N1 pandemic in 2009, there have been 11 high-level commissions and panels that produced more than 16 reports, with the vast majority of recommendations never implemented” (Fink 2021). Many organizations have business case templates.

Digital transformation 54

Digital transformation Risk IT Computer and Electronics 54

John Battelle's Searchblog

JANUARY 18, 2011

And say further that when someone clicked on your Adword, they'd show up at a third-party site, and 10 percent of the time, they'd follow instructions to fill out a mortgage application. The same proved true for all manners of lead generation, from cel phone plans to life insurance to automobiles. Or will it ever? Allow me to explain.

Insurance 68

Insurance IT 68

John Battelle's Searchblog

JANUARY 3, 2016

This trend will evince itself in many forms: We’ll see massive older companies shift their marketing focus to purpose-based messaging – both to insure top talent considers them as a career choice, and to maintain relevance to a new generation of purpose-based consumers. So let’s get to it.

IoT 75

IoT Blockchain Marketing IT 75