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Predictions 2024: It’s All About The Data

John Battelle's Searchblog

If I can avoid talking about the joys of the upcoming election and/or the politics of Silicon Valley billionaires, I’m optimistic I’ll return to form. As always, I am going to write this post with no prep and in one stream-of-conscious sitting. Let’s get to it. The AI party takes a pause.

Marketing 121
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Predictions ’23: Advertising – Netflix, Apple, Amazon, Twitter

John Battelle's Searchblog

Apple, of course, owns a massive consumer data platform (iOS and the iPhone), and despite the insanely great contradiction inherent in a “privacy” company building a data-driven advertising business, Apple will likely grow past $10 billion in advertising revenues in 2023. (I’d There, I said it. Was that so hard?