Seven things to considering Account-Based Marketing– My Thales ABM Journey
Thales Cloud Protection & Licensing
AUGUST 3, 2022
Thu, 08/04/2022 - 06:04. To understand what ABM should be for Thales, we ran internal workshops to define the Ideal Customer Profiles (ICPs) we would focus on. Vidyard has been rolled out with the sales team and integrated into the outbound cadences as we strongly believe a 2-minutes video can go a long way.
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