The ROI of iAds - A Lot of Unanswered Questions
John Battelle's Searchblog
MAY 21, 2010
Apple will charge one cent per impression (a $10 CPM) and $2 per click. Apple’s genius has always been in seeing the value of something that already exists, and taking that value to a new level (the Mac, after all, was inspired by Xerox's work. And the iPhone? Anyone remember the Treo ?). This will change over time. We’ll get to that.
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