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This Is What Happens When Context Is Lost.

John Battelle's Searchblog

So how did the world’s most valuable and ubiquitous companies get here, and what can be done about it? That element can be understood via a single word: Context. As you can tell from my fetishistic italicization, in this early portion of the digital ad revolution, context still mattered. But we’ll get to that in a minute.

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This Is What Happens When Context Is Lost.

John Battelle's Searchblog

So how did the world’s most valuable and ubiquitous companies get here, and what can be done about it? that’s the regulatory body responsible for insuring fairness and transparency in paid political speech?—?the That element can be understood via a single word: Context. The FTC made sure you couldn’t commit fraud.

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This Is What Happens When Context Is Lost.

John Battelle's Searchblog

So how did the world’s most valuable and ubiquitous companies get here, and what can be done about it? that’s the regulatory body responsible for insuring fairness and transparency in paid political speech?—?the That element can be understood via a single word: Context. The FTC made sure you couldn’t commit fraud.