Remove category behavioral-advertising
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AI and the Evolution of Social Media

Schneier on Security

1: Advertising The role advertising plays in the internet arose more by accident than anything else. Advertising was the obvious business model, if never the best one. Big Tech needs something to persuade advertisers to keep spending on their platforms. AI-powered ads, industry leaders say , will be much better.

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Looking Back: How Did My 2013 Predictions Fare?

John Battelle's Searchblog

Judging this one is going to prove tricky – Google has clearly outstripped Apple in sales and buzz , Apple still won on profit and driving high end behaviors like e-commerce. Now, on the issue of “tempests with Governments,” Twitter most certainly checked the box. So, how did I fare? Nothing new there. of 5 now. .

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Predictions 2021: How’d I Do? Pretty Damn Well.

John Battelle's Searchblog

Facebook responds by doubling down on its communications strategy of pushing pro-Facebook narratives (and no longer apologizing) but, embarrassingly, has to delay Instagram for Kids. I am a cautious proponent of crypto’s technology, philosophy, and new governance models, but there’s a hell of a lot of b t in there as well.