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Part 1: OMG! Not another digital transformation article! Is it about understanding the business drivers?

ARMA International

Leveraging a cloud-first approach also allows organizations to deliver new market-leading solutions more expediently to customers. Content Marketing Platforms (CMP). Closely related to a CSP is a CMP used by an organization’s marketing team. Content Services (CS). This allows a faster, more efficient solution” (CDP 2021).

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How Content Services Are Enabling the Digital Transformation of Electric Utilities

AIIM

They support collaboration and innovation by distributed users like sales, service, and marketing reps as well as customers in hybrid work environments. Many of these solutions come pre-built for the energy market but also for use cases common across markets like sales. Electric utilities are not immune from this trend.