Predictions From Last Year: How I Did (2012 Edition)
John Battelle's Searchblog
JANUARY 2, 2013
Twitter is now seen as an essential partner for every major media company in the world – the hash tag is now a television and movie marketing essential. (Oh, Predictions 2012 #4: Google’s Challenging Year - Despite doing well overall, Google will fumble one big play this year. . He’s not anymore.).
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