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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

MAY 17, 2024

Early iterations of e-commerce used traditional AI largely to create dynamic marketing campaigns , improve the online shopping experience, or triage customer requests. For example, generative AI can create 360-degree product views, interactive product demos, and virtual try-on capabilities.

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B2C B2B Customer Experience e-Delivery

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