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Predictions 2016: Apple, Tesla, Google, Medium, Adtech, Microsoft, IoT, and Business on a Mission

John Battelle's Searchblog

This trend will evince itself in many forms: We’ll see massive older companies shift their marketing focus to purpose-based messaging – both to insure top talent considers them as a career choice, and to maintain relevance to a new generation of purpose-based consumers. 2009 Predictions. 2009 How I Did.

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