Data Secrets to A Successful Drug Launch
Reltio
AUGUST 17, 2018
Using data, pharma companies can enhance value for patients along the entire lifecycle of a drug, from drug discovery to commercialization to end of exclusivity. From the perspective of business strategy, value delivery can be seen as a three-step process as illustrated by David Ormesher , CEO of closerlook , in his PharmExec.com post.
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