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Part 1: OMG! Not another digital transformation article! Is it about understanding the business drivers?

ARMA International

ARMA defines data as “Any symbols or characters that represent raw facts or figures and form the basis of information” (ARMA 2016, p 12). Leveraging a cloud-first approach also allows organizations to deliver new market-leading solutions more expediently to customers. Content Marketing Platforms (CMP). Content Services (CS).