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The Customer Journey Digital Transformation Workbook

Bill Schmarzo - Dell EMC

To support this training, we created a methodology that guided the students through a digital transformation exercise. Customer Events could include planning a vacation, buying a house, or purchasing insurance. Identify the key Business Entities around which we want to uncover and leverage analytic insights.

article thumbnail

The Customer Journey Digital Transformation Workbook

Bill Schmarzo - Dell EMC

To support this training, we created a methodology that guided the students through a digital transformation exercise. Customer Events could include planning a vacation, buying a house, or purchasing insurance. Identify the key Business Entities around which we want to uncover and leverage analytic insights.