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From channel to customer: How an omni-channel experience is the key to the retail industry’s success

CGI

In this year’s CGI Client Global Insights , 87% of retail and consumer services executives we interviewed say they continue to invest in improving the customer experience, making it their number one business and IT priority. They also expect the convenience of switching between channels quickly and efficiently.

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From channel to customer: How an omni-channel experience is the key to the retail industry’s success

CGI

Retailers are making a decided shift in focus from channel to customer , led by the growing demand for seamless and personalized customer experiences. In grocery retail, for example, as the use of click and collect continues to increase, retailers will be required to interact with customers in a different way to remain competitive.

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