Doing Well By Doing The Right Thing: How The CCPA Is Good For Businesses And Consumers
Reltio
MARCH 17, 2020
Noncompliance could carry a hefty price tag. CCPA will likely take a similar path — big fines for some big names and perhaps smaller ones for others that draw attention to the new reality of data privacy. Brand equity and the bottom line may suffer after data breaches or reports of data misuse.
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