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Part 1: OMG! Not another digital transformation article! Is it about understanding the business drivers?

ARMA International

That is almost 2000 times more data in less than 20 years (Press 2013, Patrizio 2018). This can also include customer’s expectations such as intuitive navigation, faceted search, search experience, multi-language support, web accessibility, customer privacy, tracking cookies, and marketing opt-out. IDC estimated the world created.16