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Part 1: OMG! Not another digital transformation article! Is it about understanding the business drivers?

ARMA International

ARMA defines information as “Data that has been given value through analysis, interpretation, or compilation in a meaningful form” (ARMA 2016, p 28). ARMA defines data as “Any symbols or characters that represent raw facts or figures and form the basis of information” (ARMA 2016, p 12). ARMA (2016). Data Analytics.