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Part 1: OMG! Not another digital transformation article! Is it about understanding the business drivers?

ARMA International

16 ZB (zettabytes) of data in 2006, then 2.83 That is almost 2000 times more data in less than 20 years (Press 2013, Patrizio 2018). Customer Data Platforms (CDP). Furthermore, data management supports collaboration and facilitates timely decision-making. IDC estimated the world created.16