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Part 1: OMG! Not another digital transformation article! Is it about understanding the business drivers?

ARMA International

ZB in 2012, and the forecast is a mind-boggling 175 ZB by 2025! The information explosion is shown in Figure 2. Organizations and customers can engage across multiple channels – in-store, mobile, online, social media, etc. By some estimates, connected devices now outnumber people, and both are generating data.