Utilities Digital Journey Insights (Part 3): Data, the new “digital capital” - Going beyond the hype of advanced analytics and AI
CGI
OCTOBER 31, 2018
while the share of spending on traditional direct response media like newspapers has shrunk from 38% in 2008 to 14% in 2016. Specifically, more than 30 petabytes of user-generated data that is stored, accessed and analyzed to create precision ads and measurable goals. Data also needs to be easily accessible by all users.
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