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John Battelle's Searchblog
SEPTEMBER 15, 2017
When Google went public in 2004, it was estimated that between 15 to 25 percent of advertising on its platform was fraudulent. Facebook: People Based Marketing FTW. But advertisers didn’t care — after all, that’s a lot less waste than over in Wanamaker land, right? Then along came Facebook. Time will tell, I suppose. So Now What?
John Battelle's Searchblog
SEPTEMBER 15, 2017
When Google went public in 2004, it was estimated that between 15 to 25 percent of advertising on its platform was fraudulent. Facebook: People Based Marketing FTW. Marketers poured the majority of their budgets into the duopoly?—?70–85% But advertisers didn’t care?—?after Then along came Facebook. Time will tell, I suppose.
John Battelle's Searchblog
SEPTEMBER 15, 2017
When Google went public in 2004, it was estimated that between 15 to 25 percent of advertising on its platform was fraudulent. Facebook: People Based Marketing FTW. Marketers poured the majority of their budgets into the duopoly?—?70–85% But advertisers didn’t care?—?after Then along came Facebook. Time will tell, I suppose.
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