Remove tag personally-identifiable-information
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This Is What Happens When Context Is Lost.

John Battelle's Searchblog

That media plan involved identifying publications, television programs, and radio stations where your target audience was engaged. AdWords didn’t let advertisers target individuals based on their deeply personal information, at least not in its first decade or so of existence. Facebook: People Based Marketing FTW.

article thumbnail

This Is What Happens When Context Is Lost.

John Battelle's Searchblog

That media plan involved identifying publications, television programs, and radio stations where your target audience was engaged. AdWords didn’t let advertisers target individuals based on their deeply personal information, at least not in its first decade or so of existence. Facebook: People Based Marketing FTW.

article thumbnail

This Is What Happens When Context Is Lost.

John Battelle's Searchblog

That media plan involved identifying publications, television programs, and radio stations where your target audience was engaged. AdWords didn’t let advertisers target individuals based on their deeply personal information, at least not in its first decade or so of existence. Facebook: People Based Marketing FTW.