tag fundamental-rights 
John Battelle's Searchblog
SEPTEMBER 15, 2017
Everyone knows that Wanamaker was right — in the offline world, half your advertising is wasted , and thanks to offline’s lack of precise targeting, no one has a clue which half that might be. AdWords worked best when you used it directly on Google’s site — because your ad came up as a search result right next to the “organic” results.
John Battelle's Searchblog
SEPTEMBER 15, 2017
Everyone knows that Wanamaker was right?—?in because your ad came up as a search result right next to the “organic” results. When Google went public in 2004, it was estimated that between 15 to 25 percent of advertising on its platform was fraudulent. after all, that’s a lot less waste than over in Wanamaker land, right?
John Battelle's Searchblog
SEPTEMBER 15, 2017
Everyone knows that Wanamaker was right?—?in because your ad came up as a search result right next to the “organic” results. When Google went public in 2004, it was estimated that between 15 to 25 percent of advertising on its platform was fraudulent. after all, that’s a lot less waste than over in Wanamaker land, right?
Expert insights. Personalized for you.
87 
Let's personalize your content