tag ed-tech 
John Battelle's Searchblog
SEPTEMBER 15, 2017
Well, let’s pull back and consider how these two tech giants execute their core business model, which of course is advertising. When Google went public in 2004, it was estimated that between 15 to 25 percent of advertising on its platform was fraudulent. Facebook: People Based Marketing FTW. Then along came Facebook.
John Battelle's Searchblog
SEPTEMBER 15, 2017
Well, let’s pull back and consider how these two tech giants execute their core business model, which of course is advertising. When Google went public in 2004, it was estimated that between 15 to 25 percent of advertising on its platform was fraudulent. Facebook: People Based Marketing FTW. But advertisers didn’t care?—?after
John Battelle's Searchblog
SEPTEMBER 15, 2017
Well, let’s pull back and consider how these two tech giants execute their core business model, which of course is advertising. When Google went public in 2004, it was estimated that between 15 to 25 percent of advertising on its platform was fraudulent. Facebook: People Based Marketing FTW. But advertisers didn’t care?—?after
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