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This Is What Happens When Context Is Lost.

John Battelle's Searchblog

So how did the world’s most valuable and ubiquitous companies get here, and what can be done about it? That element can be understood via a single word: Context. As you can tell from my fetishistic italicization, in this early portion of the digital ad revolution, context still mattered. Facebook: People Based Marketing FTW.

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This Is What Happens When Context Is Lost.

John Battelle's Searchblog

So how did the world’s most valuable and ubiquitous companies get here, and what can be done about it? That element can be understood via a single word: Context. As you can tell from my fetishistic italicization, in this early portion of the digital ad revolution, context still mattered. Facebook: People Based Marketing FTW.

article thumbnail

This Is What Happens When Context Is Lost.

John Battelle's Searchblog

So how did the world’s most valuable and ubiquitous companies get here, and what can be done about it? That element can be understood via a single word: Context. As you can tell from my fetishistic italicization, in this early portion of the digital ad revolution, context still mattered. Facebook: People Based Marketing FTW.