Remove 2004 Remove Energy and Utilities Remove Marketing Remove Risk
article thumbnail

DB2 Dispatch from Vegas: IOD, Day One

Robert's Db2

Put the two together, and you can get some impressive business results: Avis Europe realized a 50% decrease in marketing costs through better targeting. billion in questionable tax refunds since 2004 through the use of analytics. The State of New York has avoided $1.2 at one time might have generated multiple different answers).