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Well That Was A Year: A Review of My 2020 Predictions

John Battelle's Searchblog

From the Department of Didn’t See THAT Coming… Yes, it’s true: Last year, I did not predict a global pandemic in 2020. COVID is a gravitational force that warps everything it touches, so I approach this annual ritual of self-grading with trepidation. So that’s one argument for giving myself a “Nailed it.”

Marketing 111
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Predictions 2022 – Crypto, Climate, Big Tech, Streaming, Offices, Tik Tok…and (ugh) Trump

John Battelle's Searchblog

2022 will be a chaotic year for crypto – both the decentralized finance and social token/NFT portions of the industry, which will grow massively but be beset by fraud, grift, and regulatory uncertainty, as well as an explosion of new apps based on scaleable blockchains such as Solana and Avalanche. Let’s get to it.

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Predictions 2021: Disinformation, SPACs, Africa, Facebook, and a Return to Tech Optimism

John Battelle's Searchblog

” 2021 will be a year where we search for the root causes of our failures over the past few years, and at the center of that failure is a communication system that mindlessly manufactures disinformation. I’m generally inclined to be optimistic, but rose-colored glasses stretch time. Facebook’s chickens come home to roost.

Marketing 144