tag transparency 
John Battelle's Searchblog
SEPTEMBER 15, 2017
And the FEC — that’s the regulatory body responsible for insuring fairness and transparency in paid political speech — the FEC made sure that when audiences were targeted with creative that supports one candidate or another, those audiences could know who was behind same-said creative. The FTC made sure you couldn’t commit fraud.
John Battelle's Searchblog
SEPTEMBER 15, 2017
that’s the regulatory body responsible for insuring fairness and transparency in paid political speech?—?the When Google went public in 2004, it was estimated that between 15 to 25 percent of advertising on its platform was fraudulent. The FCC made sure you couldn’t go full George Carlin in your creative execution, for example.
John Battelle's Searchblog
SEPTEMBER 15, 2017
that’s the regulatory body responsible for insuring fairness and transparency in paid political speech?—?the When Google went public in 2004, it was estimated that between 15 to 25 percent of advertising on its platform was fraudulent. The FCC made sure you couldn’t go full George Carlin in your creative execution, for example.
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