This Is What Happens When Context Is Lost.
John Battelle's Searchblog
SEPTEMBER 15, 2017
When Google went public in 2004, it was estimated that between 15 to 25 percent of advertising on its platform was fraudulent. Well, just like Google, it’s accessed through a self-service platform that lets you target your audiences using Facebook data. The government mostly stayed out of Google’s way during this period. So Now What?
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