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This Is What Happens When Context Is Lost.

John Battelle's Searchblog

Well, just like Google, it’s accessed through a self-service platform that lets you target your audiences using Facebook data. Using cookies, mobile IDs, and tons of related data gathered from users as they surfed the web, hundreds of startups built an open-source version of Facebook and Google’s walled gardens.

article thumbnail

This Is What Happens When Context Is Lost.

John Battelle's Searchblog

Well, just like Google, it’s accessed through a self-service platform that lets you target your audiences using Facebook data. Using cookies, mobile IDs, and tons of related data gathered from users as they surfed the web, hundreds of startups built an open-source version of Facebook and Google’s walled gardens.

article thumbnail

This Is What Happens When Context Is Lost.

John Battelle's Searchblog

Well, just like Google, it’s accessed through a self-service platform that lets you target your audiences using Facebook data. Using cookies, mobile IDs, and tons of related data gathered from users as they surfed the web, hundreds of startups built an open-source version of Facebook and Google’s walled gardens.