Predictions ’23: Advertising – Netflix, Apple, Amazon, Twitter
John Battelle's Searchblog
DECEMBER 29, 2022
Well, yes, the industry I’ve partnered with for more than three decades can be very difficult to defend – and the past ten or fifteen years have been particularly bad. Industry folk predicted Netflix would start selling ads regardless (that’d be me, also in 2020). There, I said it. Was that so hard?
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