This Is What Happens When Context Is Lost.
John Battelle's Searchblog
SEPTEMBER 15, 2017
The FCC made sure you couldn’t go full George Carlin in your creative execution, for example. AdWords worked best when you used it directly on Google’s site — because your ad came up as a search result right next to the “organic” results. The government mostly stayed out of Google’s way during this period.
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