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Predictions 2024: It’s All About The Data

John Battelle's Searchblog

Meanwhile, most of the tech world has woken up to a drum I’ve been banging for years: Despite posturing as anti-advertising and pro-privacy, Apple is a very large advertising company. Advertising will no longer be a sideshow to its sexier device business; it will be a $10-15 billion juggernaut with 50-90-percent profit margins.

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