Predictions 2015: Uber, Google, Apple, Beacons, Health, Nest, China, Adtech…
John Battelle's Searchblog
JANUARY 4, 2015
But Uber has the brand permission to expand its brand to mean more than transportation. I’m not certain the current system – credit cards, cash – is so inefficient that it will motivate consumers to switch en masse this year, and for Apple Pay to be a success, I think that has to happen.
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