Part 1: OMG! Not another digital transformation article! Is it about understanding the business drivers?
ARMA International
SEPTEMBER 13, 2021
ARMA defines data as “Any symbols or characters that represent raw facts or figures and form the basis of information” (ARMA 2016, p 12). That is almost 2000 times more data in less than 20 years (Press 2013, Patrizio 2018). IDC estimated the world created.16 16 ZB (zettabytes) of data in 2006, then 2.83 Customer Data Platforms (CDP).
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