Why Twilio’s $3.2B acquisition of Segment may not be enough
Reltio
OCTOBER 22, 2020
Twilio as an acquirer is not a surprise because Twilio is positioned as a Customer Engagement Platform for voice and messaging but did not have any coverage for data. Segment is a Customer Data Platform (CDP) player that focuses exclusively on person data. Why focusing only on 3 rd party data enrichment is a limitation .
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