The ROI of iAds - A Lot of Unanswered Questions
John Battelle's Searchblog
MAY 21, 2010
Early last week I wrote a long-ish piece on the iAd – in which I both criticized and praised Apple for “re-gifting” a mobile ad format that already existed. Here's that list: * The exact data Apple is using to target. Whether and how Apple consumers have been made aware of that data use. So is an iAd worth the same?
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