The ROI of iAds - A Lot of Unanswered Questions
John Battelle's Searchblog
MAY 21, 2010
Early last week I wrote a long-ish piece on the iAd – in which I both criticized and praised Apple for “re-gifting” a mobile ad format that already existed. We will know a lot more in two weeks, when Apple convenes its developers’ conference , but by then, it’ll be too late to join the launch party.
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