Remove tag mobile-app
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The ROI of iAds - A Lot of Unanswered Questions

John Battelle's Searchblog

Early last week I wrote a long-ish piece on the iAd – in which I both criticized and praised Apple for “re-gifting” a mobile ad format that already existed. We will know a lot more in two weeks, when Apple convenes its developers’ conference , but by then, it’ll be too late to join the launch party.

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The ROI of iAds - Alot of Unanswered Questions

John Battelle's Searchblog

Early last week I wrote a long-ish piece on the iAd – in which I both criticized and praised Apple for “re-gifting” a mobile ad format that already existed. We will know a lot more in two weeks, when Apple convenes its developers’ conference , but by then, it’ll be too late to join the launch party.

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Part 1: OMG! Not another digital transformation article! Is it about understanding the business drivers?

ARMA International

The exponential growth in content is fueled by a plethora of connected devices, colloquially called “Internet of Things (IoT),” from cell phones, mobiles, and wearable technologies, to sensors in homes, appliances, cars, and so on. Organizations and customers can engage across multiple channels – in-store, mobile, online, social media, etc.