Case Study Education Industry Mining 
John Battelle's Searchblog
AUGUST 25, 2014
Both are run by great colleagues of mine – so I already know a lot about their businesses. And GA is re-thinking education in the tech space, a burgeoning market that I’m keeping an eye on. I’ve always marveled at the work of agencies in the media world, but not spent much time with the creative side of that industry.
Brandeis Records Manager
MAY 27, 2015
in higher education (substitute your vertical market) were invaluable not only in getting up to speed with the industry, but also in empathizing with various university functions and their professionals. Books on institutional functions, like finance, law, student records, HR, advancement, etc., It’s about points of view.
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