Polar Opposites: The CRM Exams and Vendor Product Language
Brandeis Records Manager
SEPTEMBER 10, 2015
Mine has been a positive one, and I thank the ICRM for supporting the opportunity for measurable, professional validation. While vague vendor Web language was nothing new to us, this immersive exercise left us astounded by just how hollow and unclear much of the vendor promotional language is. They were for me. It’s almost ubiquitous.
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