John Battelle's Searchblog

JANUARY 3, 2014

This post marks the 10th edition of my annual predictions – it’s quite possibly the only thing I’ve consistently done for a decade in my life (besides this site, of course, which is going into its 12th year). I don’t do a ton of research before I sit down to write, it’s more of a zeitgeistian exposition.

Marketing 111

Marketing Cloud IT Agriculture 111

John Battelle's Searchblog

APRIL 3, 2012

Of course, it was this approach we took in the early years of Wired magazine. Could we find examples of things currently extant, which, if widely adopted over the next generation, would presage significant changes in the world we’ll be inhabiting? Here’s one example that might bring the concept home: The Fitbit.

Agriculture 103

Agriculture Education Communications IT 103

John Battelle's Searchblog

APRIL 3, 2012

Of course, it was this approach we took in the early years of Wired magazine. Could we find examples of things currently extant, which, if widely adopted over the next generation, would presage significant changes in the world we’ll be inhabiting? Here’s one example that might bring the concept home: The Fitbit.

Agriculture 95

Agriculture Education Communications IT 95